UX

UX

Tips for improving the UX

Any human activity has always required a focus, a way of capturing the approach or vision that condenses the purpose of the action: making sufficient fire to provide heat but not so much that it leaves the group without reserves of wood; designing an app that performs its main function but remains easy to use.

09 Aug. 2018

User experience (UX) has always been out there. The focus has shifted a great deal and today, when almost any company now claims to be "user-centric", the spotlight is now completely on the customers, the users. In the BBVA API Market we focus on UX from the start. We've explained this in many articles, with the aim of sharing UX advice and good practices so that the product or service can be enjoyed not only as a result of its principal function, but also in terms of how it is used.

For example, this article explains the importance of UX in the development of API documentation. Thinking of the user experience of other developers when they use our API is key to fostering its use. If we have to extract a key piece of advice from this, it would be: make the documentation easy and intuitive, so that its own methods can tell us loud and clear what they do, how they are requested and what data they return.

The most critical part of any digital product is the gateway, the access point. It's the doorbell that we ring without knowing what will happen next. That is why a good UX in the onboarding process of our product or service is key, and we have dealt with it in depth here. A good example is this article, which gives advice on how to design a good onboarding for your application.

And if the onboarding process is critical, so is thinking of the specifically mobile UX. At a time when in many cases we have moved from "mobile first" to "mobile only", we have worked to provide you with the key guidelines for a good mobile UX. Infinite scroll or pagination? Should we use a bottom navigation bar? What do we do with registration forms or mobile onboarding tutorials? These are some of the questions for which we provide a detailed response.

As we make progress in the development of our products or services, they become more complicated. This means that making the necessary changes to the development, which are as necessary and spontaneous as the current liquid society demands, can be a nightmare. This is the scenario that prompted us to write this article on Lean UX. This iterative process inherent to software development (although it actually goes back to the automotive industry), which is circular, global, and far removed from cascade methodologies, can improve results and allows the target to be achieved in a much shorter period of time. 

Problems linked to UX may appear at any time, as we have seen. One way of dealing with them that has been gaining in importance for some years is Design Thinking. In this article we talk about applying the train of thought used by designers to solving problems. Focusing on a problem can actually render the solution more elusive. The idea is to start an empathy process on a small scale, which should lead all the team members to raise the same question: how do our customers feel? You will discover in this article how to develop a Design Thinking strategy to solve problems in the development of your product or service.

And finally, we bring you a case study of good practice in one of the most delicate sectors in the digital industry: mailing. Data Validation is a tool for verifying emails that manages, automates and validates email data. It was decided to implement an API for it, to improve user experience and extend services. This article explains what happened next.

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