Cómo puede ayudarte una app de Big Data a tomar decisiones

How a Big Data app can help you make decisions

Everyday more and more apps are developed aimed at helping businesspeople enhance their decision-making processes. AppData, awarded the third prize at InnovaChallenge Mexico, is one example.
BBVAOpen4U
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18 Aug. 2015

If you want to expand your business, first you need a good geospatial analysis of the market to gather all information about the new territory where you wish to operate. How can you get this information? 

The answer is Big Data. Best of all, it is a tool for processing and analyzing data, allowing you to cross reference different sources of information and, thanks to its excellent data processing capacity, provides all the knowledge you need to make the right decisions.

This is just one example of what a specialized application designed to enhance business processes and their management can do for you. For instance, AppData, which was awarded third prize at InnovaChallenge Mexico, focuses on two aspects: finding the best location to open a business and the best area for its expansion.

In this regard, such tools help entrepreneurs to decide on the most suitable place. A Big Data app provides all the necessary knowledge: analysis of potential customers' behavior patterns, the competition and the future development of a specific area. It even lets you compare the information against other areas.

Such tools streamline and simplify processes of this kind, since information gathering and, above all, subsequent analysis is performed in real time, so it is easier to make comparisons and study all the alternatives in order to make a wise business decision that will affect the outcome of your project.

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