Open banking has become one of the main transmission levers of the digitization of financial institutions. Not only that, at present, it is an essential element to improve the satisfaction of their customers, who are increasingly accustomed to the agility and immediacy of the online universe.
Gantt charts, SWOT analysis, personas, empathy maps, focus groups, scope canvas… the documentation UX professionals deliver to their customers sometimes becomes an end in itself, rather than a means to achieve a better product for the user
Chartbeat, Webtrends and KISSmetrics are three good examples of tools that, thanks to their APIs, can compete perfectly with Google Analytics, although the competition scenario is not that simple.
At the moment, APIs can be divided into two major groups as regards the business model: APIs which are understood as a tool; and APIs which are a product themselves.